Finally...A rewards card for true curling fanatics

    New card from Capital One is the first in Canada to offer unique curling
    experiences

    TORONTO, Nov. 10 /CNW Telbec/ - Capital One is launching a new rewards
card for Canada's curling fans. The Curling Platinum MasterCard will allow
enthusiasts to redeem their rewards for all things curling, including gear and
merchandise, and is the first in Canada to offer unique curling experiences.
    In addition to Capital One's standard rewards options such as miles and
cashback, fans will be able to redeem for a variety of curling rewards,
including the opportunity to be an honorary scorer at an event or have a
clinic with a professional curler. Cardholders also will be able to combine
their reward miles with other Capital One customers. This new feature will
allow groups of customers to work together to redeem faster for these exciting
curling events.
    "Curling is quintessentially Canadian and it is about time its fans are
rewarded for their support," said Ian Cunningham, Chief Operating Officer,
Capital One Canada. "Not only will cardholders enjoy a rewards program that is
easy to use, but they also will be able to further indulge in their love of
curling."
    The Curling Platinum MasterCard is the latest addition to the Capital One
suite of No Hassle Rewards cards that offer rewards that are easy to redeem,
have no hidden redemption fees and no travel restrictions. There's no limit to
how many rewards customers can earn and rewards never expire. Cardholders also
will be able to redeem their rewards for travel, merchandise and cash in
addition to curling specific rewards.
    "This is great news for curling and its incredibly dedicated fan base,"
said Kevin Martin, 2008 World Curling Men's Champion. "This is truly a first
for Canadian curling and we look forward to seeing enthusiasts get in the
game."
    "The Curling Platinum MasterCard is one-of-a-kind, just like Canadian
curling fans," said Jennifer Jones, 2008 World Curling Women's Champion.
"Curling is my passion and I'm glad that Capital One will help bring that
passion to life for some lucky curling fanatics."
    The Curling Platinum MasterCard offers one reward mile for every dollar
spent on purchases, 5,000 bonus rewards miles on the first purchase and no
annual fee.
    This is the latest evolution of Capital One's sponsorship of the Capital
One Grand Slam of Curling. Held annually since 2001-02, the Capital One Grand
Slam of Curling is a series of eight premier men's and women's events that
boast Canada's deepest and strongest curling fields. Capital One signed on as
title sponsor in 2007 and remains committed to developing and promoting the
sport of curling. Last year, the company developed the School of Rocks
program, an interactive grassroots clinic designed to give local students the
opportunity to receive expert tips and advice from Canada's top players.
Capital One also helped establish curling's first Million Dollar Button
Contest which premieres in November.

    For more information about the new Curling Platinum MasterCard, visit
www.capitalone.ca/curlingcard.

    About Capital One

    Located in Toronto, Ontario, Capital One has offered Canadian consumers a
range of competitive MasterCard credit cards since 1996, when the company
first introduced the Platinum MasterCard in Canada. Capital One Canada is a
division of Capital One Bank, a subsidiary of Capital One Financial
Corporation of McLean, Virginia (NYSE: COF).

For further information: Laurel Ostfield, (416) 549-2753,
laurel.ostfield@capitalone.com