CCM by Roger Edwards & Ovechkin unveil Designer Street Wear

    Exclusive Signature Collection to celebrate one of NHL's biggest stars

    TORONTO, June 11 /CNW/ - CCM by Roger Edwards and Alex Ovechkin are
pleased to announce the launch of the new Ovechkin Designer Street Wear
Collection for men. Created by designer Roger Edwards in conjunction with CCM
and Washington Capitals star Alexander Ovechkin, the collection will be
available exclusively at Pro Hockey Life and Sports Gilbert Rousseau
June 12, 2008.
    The Collection, which includes short and long sleeved tees, fleece and
assorted headwear, was designed to capture the passion and style of this
year's NHL top scorer. All garments will feature Ovechkin's signature '8' logo
embedded in custom graphics, and will be finished with a CCM by Roger Edwards
label. "I am very excited to be launching this line and I love its uniqueness
and style", said Alex Ovechkin. Roger Edwards adds, "Ovechkin's distinctive
style of play and dynamic personality really inspired me in designing this
collection."

    Reebok-CCM Hockey, a subsidiary of the Adidas Group, is headquartered in
Montreal. With operations in Canada, the United States and Europe, the Company
is the world's largest designer, manufacturer and marketer of hockey equipment
and related apparel under two of the most recognized hockey brand names: Rbk
Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional hockey
players than any other company, including superstars like Sidney Crosby and
Alexander Ovechkin. Reebok-CCM Hockey is also the official outfitter of the
National Hockey League, the American Hockey League, the Canadian Hockey League
and several NCAA and national teams.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information: Katherine Bosina, Assistant Brand Manager, CCM,
(514) 461-8290