FLARE Magazine Announces the Launch of TeenFlare.com

    Canada's Hottest Online Source for Young Canadian Women

    TORONTO, Feb. 4 /CNW/ - Recognizing the tremendous popularity and
influence that FLARE Magazine has with teenagers in Canada, today FLARE
announced the launch of teenflare.com; an online source engaging young
Canadian women in the latest news and coolest trends in style, beauty and
culture.
    Promising to entertain and support its visitors with creative,
trendsetting content - young fashion-conscious, pop-culture savvy teens will
find up-to-the-minute, accurate and timely information on a variety of issues
important to them.
    Teenflare.com will be the destination for videos, top 10 lists, photo
uploads, chat rooms, movie/music reviews, celebrity looks, exclusive scoops,
polls, blogs, contests, health/fitness, reading room, dating & relationships,
décor, shopping, forums and of course the best source for fashion & beauty.
With regular features such as Doctor Love, Celebrity Crush and Ask An Editor -
teenflare.com will quickly become the online destination for teenagers in
Canada.
    "FLARE has a long-standing close relationship with young Canadians, and
reaching out to them within their environment of choice, seemed liked a
natural and obvious next step," said Laura Lanktree, teenflare.com's editorial
producer. "Teenagers have loved FLARE for a very long time, and we are
thrilled to now be able to listen and talk with them personally."
    Teenflare.com went live on January 30th with a launch contest that awards
one very lucky visitor an exclusive trip for two to the 2008 Juno Awards in
Calgary with Canadian rock band Finger Eleven.

    About Flare and Flare.com

    Flare is the No. 1 selling fashion and beauty magazine in Canada. With
more female readers 18+ than any other Canadian fashion magazine, Flare is
Canada's best selling and most popular fashion and beauty magazine. It
features international and Canadian trends, with an emphasis on merchandise
available at Canadian retailers. Flare also features coverage about beauty,
fitness, entertainment, careers, celebrities and a popular where-to-buy
"Stylesource" guide. Flare.com is one of the most visited fashion web site in
Canada by women over 18 offering timely style information Canadian women have
come to rely on from the experts at Flare.

    Sources: PMB 2007. ABC June 30, 2007 Statement. comScore Media Metrix
    Canada January to October 2007-- Women under the age of 44. Comparison
    sites include: louloumagazine.com, ellecanada.com, elle.com.
    fashionmagazine.com, wish.ca.

    About Rogers Media Inc.

    Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI;
NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers
Broadcasting has 51 AM and FM radio stations across Canada. Television
properties include 5 Citytv stations as well as the OMNI multicultural
television stations. Rogers Sportsnet, Canada's live event leader, offers
viewers five channels and Sportsnet HD and the Shopping Channel is a televised
and Internet shopping service. Rogers Publishing produces many well-known
consumer magazines such as Maclean's, Chatelaine, Flare and Canadian Business,
and is the leading publisher of a number of industry, medical and financial
publications. All media properties are integrated with their own popular web
sites. Rogers Media also owns The Toronto Blue Jays Baseball Club and Rogers
Centre, a year-round sports and entertainment facility.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information: Hazel Picco, hazel.picco@flare.rogers.com,
(416) 764-2477